Typography in Web
Using eye tracking to test and understand the mobile user experience in apps, games, advertising, and e-commerce provides unique insights into the design and function of your products.
You can discover:
- How users interact with the graphical interface, hardware buttons, or switches
- What is seen and not seen by the user
- Why users fail to accomplish certain tasks
- How content is consumed on different screens (i.e. laptop, tablet, mobile)
- How people use their smartphones or tablets as a second screen when they're on the go or while watching TV
- The complete customer journey across different devices and environments, such as starting a document on a desktop word processor then editing it on a cloud-based version of the software on a mobile device
Eye Tracking: Ex1 - Ex2 - Ex3 - Ex4 - Ex5 - Ex6 - Ex7